TikTok has rapidly become one of the most popular social media platforms, with over a billion active users worldwide. As a result, it has become an important tool for marketers looking to promote their products or services. In this blog post, we'll discuss how to make a viral post on TikTok to boost your business’s online presence!
Hashtags are a powerful tool on TikTok for discovering content and connecting with your target audience. It's essential to choose a catchy and relevant hashtag that aligns with your brand and the content you're creating. This will help your content go viral to an audience that’s already interested in and searching for videos like yours!
Three popular hashtags are #foryou, #foryoupage and #fyp. However, before using these hashtags, it’s important to note that although they have large audiences, that doesn’t necessarily mean your video will benefit from that broad exposure. Choosing hashtags relevant to your business and the video’s content will result in greater engagement and better performance since the audience is already in your target market.
Trends are an excellent way to leverage the platform's popularity and get your content to go viral on TikTok. Keep an eye on the popular hashtags and challenges on TikTok and try to incorporate them into your content. This will help your content to be seen by a larger audience and increase your chances of a video going viral.
Trends on TikTok work slightly differently than trends on other social media platforms. For example, the sounds and music you use for a video greatly impact the algorithm serving the video and the users watching the video. Trending and high-performing sounds cycle quickly through TikTok (sometimes as soon as a few days!), so creating timely content is important to ride the trend.
TikTok is all about short-form video content, and users generally prefer videos that are no longer than 60 seconds. Make sure your content is engaging and visually appealing to keep viewers hooked. Also, having a clear message and call-to-action is essential to encourage users to engage with your content.
Creating a compelling TikTok involves creating an interesting video and drafting up a caption that entices clicks and reads. Contrary to popular belief, longer captions win on TikTok. Here’s why: as online users read your video’s caption, the video continues to play in the background. This signals to the algorithm that the video performs well and that it should serve the video more.
Writing valuable content within the caption also helps the user to be more connected to your brand and products!
Collaborating with other creators is a great way to cross-promote your content and reach a new audience. Find other creators in your niche and collaborate on content that aligns with your audiences. This will help you to increase your exposure on the platform and potentially go viral.
Engagement is crucial to building a loyal following on TikTok. Respond to comments, follow users, and engage with other creators' content. This will help you to build relationships with your audience and encourage them to engage with your content further.
When online users genuinely feel that a business or brand supports their individual creative efforts, they feel more connected to the brand and your business will have a better chance at being top of mind when they need what you offer!
Making a post go viral on TikTok requires a combination of creativity, timing, and engagement. Additionally, understanding what “viral” is for your industry can help get content ideas and prevent discouragement. Comparing viral makeup tutorial content to interior decorating or real estate content isn’t comparing apples to apples and can lead to misguided ideas about what your business needs to do to go viral. Following these simple tips and staying consistent with your content can increase your business’s chances of going viral and building a successful presence on the platform.
Is your business on the social media platforms it needs to be on? RevLocal handles all things social media marketing and digital marketing for small businesses and multi-location brands. Contact us today to learn more about our service and for a free consultation on what we can do for your business!
Alyssa Maldonado, Social Media Specialist, Corporate Marketing
Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!
