When it comes to managing your business’s online reputation and connecting with customers, adding your business to online directories is a crucial step. And one of the biggest and most influential of those directories is Yelp.
Not only does Yelp help consumers make decisions about businesses, but it also helps businesses find out what people really think about their products or services. Making it a valuable tool for everyone. So how do you make sure your business is listed on Yelp?
Keep reading this blog to discover how to claim your business on Yelp and more important info about this valuable online directory.
Yelp is a website and mobile app that publishes crowd-sourced reviews about businesses. Think of it as a one-stop shop that connects people with great local businesses. Businesses can share information such as hours and services along with photos and then consumers use that information along with posted reviews to make purchasing decisions. Consumers are also able to request quotes, join waitlists, make a reservation, an appointment or even a purchase.
As of August 2024, 7.06 million businesses have been claimed on Yelp, making it one of the most popular social networks for reviews. This means if your business isn’t listed, you could be behind the curve.
Did you know Yelp is completely free? So really there’s no reason not to claim or add your business! But we’ll also go ahead and break down a few additional reasons for you too.
More than 80 million people visit Yelp each month looking for businesses of all types with 57% of users contacting a business they found on Yelp within a day. So, it goes without saying that not only does Yelp help you get discovered by new customers in your area, but it also helps you convert them as well.
Additionally, if customers are finding you on Yelp and seeing great reviews about your business there, it helps to increase their trust in you. 88% of customers trust online reviews as much as personal recommendations, making the platform a huge asset within your review marketing strategy.
Finally, it shows that you’re dedicated to the customer experience. Sure, reviews are helpful for other customers, but they’re also helpful for you, the business, too. Reviews help you keep a pulse on what’s going right and wrong with your business so you can keep doing some things and correcting others. Studies show that businesses focusing on customer experience gain an 80% increase in overall revenue.
If your business is already on Yelp, you should go ahead and claim it so you can make changes or even run ads. To do that, follow these steps:
And voila! You’ve now claimed your business on Yelp and can start using it to help manage your reputation.
If your business hasn’t been added to Yelp yet, you’ll need to do that before you can go through the claiming process. We’ve outlined those steps for you here as well:
That’s it! You’ve now successfully added your business to Yelp if it wasn’t there before.
As we mentioned, Yelp is totally free to join, so you really don’t have anything to lose by adding or claiming your business on the platform. In fact, you have much more to lose by not making sure your business is available there.
Start gaining trust with your customers and gaining insight into your business with the reviews gathered on Yelp. They’ll go a long way to helping you manage your online reputation.
Need even more help with your review marketing strategy or your digital marketing in general? RevLocal is here for you! Reach out to us today for a free, no-obligation consultation.
Mideya Kinney, Junior Content Writer
Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!
