The world of digital marketing is always changing, and for us to keep delivering the most value to our customers, we must evolve with it. That’s why we’ve recently updated our Local Search marketing service and introduced three brand new plans—Local Search Advanced, Plus and Premium.
Each plan is outlined on the Local Search page of the RevLocal website, but this blog will dive even deeper into exactly what you can expect when you choose each one and the value each will have on your small business or franchise location.
Local search marketing, also called local SEO, is a set of marketing tactics that are employed to promote businesses that serve customers face-to-face. It’s important because 76% of people who search on their smartphones for something nearby visit a business within a day and 28% of searches for something nearby result in a purchase.
Many different goals can be achieved by focusing on local search marketing. These can include improving visibility, traffic, reputation, customer satisfaction and revenue.
To achieve these goals, our digital marketing experts use a few key strategies. Depending on which plan you choose, you could expect to see a combination of the following:
Now that you know a little bit more about what Local Search marketing is, let’s break down RevLocal’s three new plans that are available for you to choose from—Advanced, Plus and Premium.
This plan is a comprehensive Local Search marketing strategy designed to optimize your online presence and drive local traffic to your business. How do we do it? With a few of those specific strategies we mentioned earlier.
Listing Management - Our expert strategists will fully manage your Google Business Profile and your other business listing across the most influential directories and search engines. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. We’ll make it easier for customers to find you when they’re searching online.
Microsite – We’ll create a dedicated microsite based on industry specifics that is optimized for local searches. Not only does this site serve as a centralized hub for your business information, it’s also another resource for helping potential customers find you online.
Lead Tracking – All your leads will be captured and tracked for easy viewing on the RevLocal Marketing platform. You’ll never miss an opportunity to turn a prospect into a paying customer again.
Review Monitoring – Reviews are an integral part of your Local Search strategy, and we help you monitor them across the most influential online platforms so you can maintain a positive reputation.
Review Feed – Those reviews from across the web we just mentioned? They’ll all show up in the Review Feed in the RevLocal Marketing Platform. Keeping them all in one place makes it easy for you to keep track of customer sentiments and to respond.
Marketing Platform – We’ve mentioned the platform a couple of times now, but just to be clear this is your one-stop hub to view details on all your marketing initiatives and manage your plans. There you’ll find your review feed, your leads and the ability to update your own business information if you need to make last-minute changes.
Take your local search strategy up another notch with the Plus plan. You’ll get everything we just mentioned with the Advanced plan, plus the addition of our Review Marketing strategy.
Combining review marketing with Local Search is a recent change we implemented when creating these new plans. Did you know that 63.6% of consumers say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location? So since Review Marketing plays such a crucial role in local search, it only made sense to roll both these strategies into a single plan.
Here are the extra capabilities you’ll get when adding review marketing to your Local Search plan:
Enhanced Review Marketing Tools – with the addition of review marketing to your plan, you’ll get access to more dashboards within the RevLocal Marketing Platform that allow you to run your own review marketing campaigns. You can send single or bulk review requests right from the platform to gather customer feedback more quickly.
Direct Control and Efficiency – Get more hands-on with your marketing strategy with the ability to monitor and respond to your reviews right within the Marketing Platform. That means no more tracking down reviews and responding to them individually. You’ll get time back that can be spent focusing on other parts of running your business.
AI-Assisted Review Response – Speaking of saving time, when you choose Local Search Advanced you also get access to our new AI tools. 88% of consumers would use a business that replies to all its reviews, so let AI help you generate responses to your reviews with your brand voice in mind, creating a consistent experience for your customers.
Continued Local Search Management – As we mentioned, you’ll still get all the great capabilities that come with the Advanced plan like listing management, a personalized microsite and lead tracking.
As you might have guessed, our new Local Search Premium Plan includes everything we just mentioned with the Plus plan with one big difference—we’ll manage your entire strategy for you.
What exactly does that mean? Let us explain:
Professional Management – Just like we manage your business listing and Google Business Profile, we’ll take care of your review marketing initiatives too.From ensuring review requests are sent from your uploaded contact list to responding to reviews, you can cross review marketing off your to-do list, because we’ve got it handled.
Consistent and Personalized Responses – When we respond to reviews on your behalf, you can rest easy knowing that they’ll be thoughtful, personalized and consistent with your brand voice. We’ll work to enhance your online reputation and provide you with valuable insights about your business.
Enhanced Platform Experience – Even though we’re taking care of your local search and review marketing strategies, you’ll still get access to our enhanced marketing platform so you can be more hands-on if you choose. Interact with the platform to manage your contact list, respond to reviews and monitor data about your online reputation. This gives you plenty of flexibility and control over your business’s marketing.
Focus on Your Core Business – While we’re busy handling your marketing initiatives, you get valuable time back to focus on other core areas of your business. Let us enhance your reputation and your online visibility so you can enhance things like sales and order fulfillment.
If you were debating about taking the leap into adding a Local Search plan to your digital marketing strategy, we hope this blog gave you a little extra insight into which of our three new plans might be right for your business.
If you like handling your own reviews and responding to customers personally, Local Search Advanced or Plus might be right for you. Or if you have your hands full with day-to-day business operations, you might opt for Local Search Premium so our expert marketing strategists can handle all parts of the strategy for you.
Whatever you choose, you can trust we’ll make strides to take your online reputation and your online visibility to new heights.
Want to explore more of our digital marketing services? Reach out to us today for a free, no-obligation consultation with a marketing expert.
Mideya Kinney, Junior Content Writer
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