As the owner of a roofing business, you’re always looking for ways to get more customers and grow your business. After all, you can’t exist without clients. With an estimated 5 million roofs installed each year, there are lots of potential customers out there, but the trick is getting them to choose your business over the competition.
So how do you get those potential customers to book your services? The answer to that isn’t so simple. You’ll need to find the right combination of tactics that work for both you and your target audience.
In this blog, we’ll outline 12 different roofing marketing ideas that you can use to help grow your roofing company. You might love all these ideas and jump right in to start utilizing them all, or you might pick a few at a time to try to see what works best. What’s important is creating a sustainable strategy that works best for you.
An important first step for any type of service business is always to either add or claim your Google Business Profile. When you do this, Google will create a Google Maps location that will synchronize with traditional Google Search for easy searchability, which helps you show up for potential customers in your area who are looking for your services.
Additionally, the more accurately you keep your profile by adding photos and updating your business hours for holidays, the more Google and potential customers will trust your business.
Studies show that the first organic search result is 10x more likely to earn a click than the #10 organic search result. So obviously the goal should be to get your business into that number one spot, and local SEO, or search engine optimization, is how to do that.
Things like keeping your Google Business Profile active, using local keywords on your website that people might be searching for, encouraging reviews and getting listed in online directories will all help to improve your website ranking.
Customer reviews have a big impact on leads for a couple of reasons. As we briefly mentioned, reviews can help your business rank higher on Google. The volume and diversity of your reviews helps Google determine how trustworthy your business is.
Reviews also signal to potential customers that your business is trustworthy. 93% of consumers refer to online reviews before deciding on a roofing company. So by encouraging satisfied customers to leave reviews, you’re helping more people find and choose your business over the competition.
58.67% of all website traffic worldwide comes from mobile phones and 57% of local search queries are submitted using a mobile device. So, if your website isn’t optimized for those searches, you could be missing out on those potential customers.
Here are a few ways you can make sure your site is optimized for mobile:
Speaking of upgrading your website, another great idea for increasing leads is adding a “Frequently Asked Questions” section to your site. When you do this, potential customers have access to additional information they might need without having to contact you first. This helps them make an informed decision with the next step being to hire you.
Not only this, but it also helps to keep them on your website for longer, boosting your engagement rates.
Another way to enhance your website and improve your SEO is by adding a blog. Almost 50% of buyers read a company’s blog when making purchase decisions. Create informed and educational content that customers in need of your services might be searching for on the internet to help them build trust in your business.
This might go without saying, but people love getting a deal. Running seasonal marketing campaigns and promos can entice them to choose your roofing business over your competitor’s business.
Fall is one of the most in-demand times for roofing services. Promote before-and-after pictures on your website or social media during this time and offer special discounts when they book within a certain time frame.
You might also want to utilize special offers to encourage people to book during your off-season. This helps keep your schedule full all year long.
Increase your reach by partnering with other local businesses that share your niche—home improvement. These businesses are perfect for collaborating because they target the same audience but aren’t your competition because they don’t perform the same service.
Try partnering with them on social media, at local events or even on flyers to introduce each other to your existing audiences.
Just like reviews, referrals help to build trust and credibility in your roofing business. After all, who are people going to trust more than their own friends and family? Some people will definitely give you referrals for free if they like your work, but when you give them an incentive to do so, you’ll get even more.
Start by identifying the sources of referrals, like current clients, your team members, friends and family. Next, decide what the reward for referrals will be. This can be as simple as money off their service, a special bonus or even just a goodie bag. Then make it easy for others to send referrals your way. Try a specific email address for instance. Once you have everything set up, you can start promoting on social media or your blog to spread awareness.
We’ve mentioned in a couple of these other ideas how social media can be useful for your roofing business, so we’ll take a minute to give it its very own spot on the list. The latest studies suggest that there are 5.17 billion social media users around the world, so you can’t ignore the impact it has on businesses like yours.
Use Facebook, Instagram and TikTok to introduce your team members, show before-and-after pictures of your roof replacements or run promotions and specials. It is a great way to connect with your customers on a more personal level and create a loyal following.
Similarly to starting a blog, starting a YouTube Channel can increase your website traffic and your leads. 72% of consumers have said that they would prefer to learn about products and services in a video format. That’s a huge chunk of potential customers you’re missing out on if you don’t have any video content.
Aside from sharing your YouTube directly, you can use the same content you’re creating for that platform on your website or other social channels. It’s a great way to capture parts of your process that photos alone can’t do justice.
If your budget allows, running ads is almost always a surefire way to generate more leads for your roofing business.
Ads help to put your business at the top of Google search results without all the legwork of SEO, providing more immediate results. In addition, ads also have the potential to target specific audiences, which means they’ll only show up for people who are actively searching for roofing services. This saves you time and money knowing that high-intent customers are being reached.
Getting more leads and growing your roofing business can be tough if you don’t have the right roofing marketing tactics on your side. To help customers find and choose your business over the competition, try out any combination of the ideas outlined in this blog. Remember that whatever tactics you choose, you need to stay consistent and give them time to work.
This might sound like a lot of work if you also need to focus on other areas of running your business, and that’s why RevLocal is here to help. We offer services in local SEO, website creation, paid advertising and social media to help you meet your business goals. Contact us today for a free, no-obligation consultation.
Mideya Kinney, Junior Content Writer
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