45 St. Patrick’s Day Phrases to Charm Your Customers

Spring is on the way and that means spring holidays are too. If you’ve been searching for St. Patrick’s Day marketing ideas it can feel as if they’re as rare as a four-leaf clover. But don’t worry -- today is your lucky day, because we’re here to help!

In 2024 a record 62% (about 162 million Americans) were estimated to celebrate the St. Patrick’s Day holiday, and if trends tell us anything from the last few years, that number should increase in 2025. If you want to draw these green-clad folks to your business, you should start weaving some lucky charm into your marketing campaigns now.

From St. Patrick’s Day phrases to promotions and quotes, we have some inspiration that will help you turn your marketing green for the holiday–no blarney!

St. Paddy vs St. Patty?

Before we get into those St. Patrick’s Day marketing slogans, let’s talk about the proper way to shorten the holiday.

First, a history lesson. St. Patrick’s Day is celebrated as the feast day of the patron saint of Ireland who was credited with introducing Christianity to the island. The holiday is celebrated on March 17^th because that was the date of Saint Patrick’s death.

The spelling “Patrick” is actually an Anglicized version of the original Irish spelling of “Pádraig.” For this reason, the shortened version of “St. Paddy’s Day” is the preferred one. So, when creating your St. Patrick’s Day marketing materials, keep this in mind so you can be sure to nail the correct spelling!

St. Patrick’s Day Words

Even if you don’t want to launch a full-blown St. Paddy’s Day-themed campaign, you can add festive touches to your ads, subject lines, or social media posts with a few well-placed St. Patrick’s Day words. Check out this list for some ideas:

St. Patrick’s Day Promotions

Running St. Patrick’s Day promotions is a great way to get your customers into the festive spirit. Here are a few leprechaun-approved ones that we love:

1. Wear green: offer a special incentive like a percentage off or a free item for those who show up at your business clad in green or who share pictures of themselves wearing green attire on your social media channels
2. Add a four-leaf clover search to your website: scatter some lucky four-leaf clovers around your website and offer a prize to customers who find them! Inform them about the hunt through email or on your social media channels.
3. Create a limited-edition product: design special tees, turn your lemonade green, create a brand-new latte… the possibilities are endless for limited-edition products that will draw celebrating customers to your business.
4. Add a themed gift with purchase: ensure customers get extra lucky on St. Paddy’s Day by giving away a free themed gift with every purchase. Whether it’s a green mug or a clover-bedazzled tote bag, your customers will appreciate that you included them in the celebration.
5. Offer a 17% off discount: St. Patrick’s Day is held on the 17^th of March every year, so commemorate the date by marking down select items and services or your whole inventory by 17%. (After all, who doesn’t love to save a little green on St. Patrick’s Day?)

St. Patrick’s Day Phrases for Every Business

No matter what kind of product or service you offer, you can wish your customers a happy St. Patrick’s Day with these messages:

6. Top o’ the morning to ya! 🎩
7. Happy St. Paddy’s Day everyone! 🍀
8. Today, we’re all Irish.
9. We’re seeing green today! 🍀
10. 🌈Just follow the rainbow. 🪙
11. ☘️Today sham-rocks! ☘️
12. It’s the luckiest day of the year. 🍀

St. Patrick’s Day Phrases for Sales

Sales and discounts are popular ways for businesses to celebrate any holiday, and St. Patrick’s Day is no exception. In fact, a GWI study reveals that 43% of consumers specifically look out for sales and discounts when planning celebrations. Entice customers to spend their green at your business with these phrases:

13. 🍀It’s your lucky day! [%] off everything in store.
14. Feeling lucky? Click for a surprise! 🍀🍀
15. 🌈🪙You’ve found the pot of gold at the end of the rainbow!
16. We don’t have a pot of gold, but we’re offering [%] off today instead! 🌈🌈
17. 🍀Happy St Paddy’s Day! Save some green to celebrate…
18. You’re in luck, all your favorites are on sale! 🍀
19. Lucky you 🍀We’re offering FREE shipping on all orders!

St. Patrick’s Day Phrases for Service Business

Just because you offer a service instead of selling a product doesn’t mean you can’t get in on the St. Paddy’s Day fun! Here are some examples of how you can celebrate with these phrases in email subject lines, ad copy, and more:

20. Celebrate St. Patrick’s Day with a greener lawn.
21. Is your fridge cold enough for your favorite St Paddy’s Day beverages? 🍺
22. Book with us before your luck runs out! 🍀
23. We’d be 🌈charmed🌈 if you booked a service with us today!
24. 🍀Celebrate St Patrick’s Day with this special offer.
25. You don’t need luck, you need [your service].
26. Leprechauns causing mischief in your home? Call us today for all your repair needs.

St. Patrick’s Day Phrases for Retail Businesses

Of those who choose to celebrate the March 17^th holiday, studies show that 82% do so by wearing green, 29% make a special dinner, 27% decorate (home/office), and 12% host a party. So, as a retail business, you’re in a great position to capture people who are spending some of their pot of gold on the festivities. Make sure they spend it at your business specifically with these St. Patrick’s Day marketing slogans:

27. 🍀Our [menu item] is going green for St. Patrick’s Day! 🍀
28. Join us for a St Paddy’s Day pub crawl! 🍻
29. We’re all stocked up on green looks! 🍀
30. Throwing a St. Patrick’s Day party? We’ve got everything you need. 🍀🌈🪙
31. All your St Paddy’s Day must-haves are here.
32. Shop our exclusive 🍀St. Patrick’s Day🍀 collection now!
33. 🍀We’re seeing green… a whole new green wardrobe that is!

St. Patrick’s Day Captions for Instagram

Don’t forget about turning your social media platforms green on the day of luck! Here are a few Instagram-specific cations that you can use for a post or two:

34. No pinching allowed.
35. We’re painting the town green.
36. Are ya feeling lucky? 🍀
37. Sláinte! 🍻🍀
38. 🍀We’re lucky to have great customers like you!
39. Just follow the rainbow…🌈
40. The leprechauns made us do it.

St. Patrick’s Day Quotes

Famous quotes can come in handy for creating store signage, postcards, social media graphics, and more. We’ve put together a few of our favorites for you to steal:

41. "The best luck of all is the luck you make for yourself." —Douglas MacArthur
42. "A good friend is like a four-leaf clover, hard to find and lucky to have." —Irish proverb
43. "St. Patrick's Day is an enchanted time—a day to begin transforming winter's dreams into summer's magic." —Adrienne Cook
44. “Whether it’s St. Patrick’s Day or not, everyone has a little luck o’ the Irish in them.” —Laura Sommers
45. "May luck be your friend in whatever you do, and may trouble be always a stranger to you."—Irish Blessing

Final Thoughts

Holidays like St. Paddy’s Day are a fun opportunity for small business owners like you to run some great promotions, sales, and specials. They’re also a great way to build customer loyalty. But between all your other day-to-day business duties, we know it can be hard to find the time to plan out a St. Patrick’s Day marketing campaign. We hope this list of St. Patrick’s Day phrases, promotions, words, and Instagram captions will help. Copy and paste them right into your marketing materials, or use them as inspiration to create your own.

If you’re looking for even more ways RevLocal can handle your digital marketing, give us a call today for a free, no-obligation consultation with one of our digital marketing experts!