When it comes to industry-specific digital marketing, there are countless complexities and needs that play into each industry. Crafting a thoughtful strategy is essential in building a powerful online presence and as you can imagine, it’s just as important for churches that are trying to be relevant in today’s world.
If you lead or run marketing for a church and are searching for guidance when it comes to marrying up the traditional nature of your industry and the modern demand for online representation, we’re here to help you navigate this unique area of marketing.
It’s time to face it! As long as you are looking to reach people, you need digital marketing! Keep reading for more church marketing information.
Social Media Motivation
Sure, promoting a church is a different beast from your typical local business but it doesn’t make it any less of a necessity to be found online.
Long gone are the days of sharing information door to door or solely by word of mouth. Sure, your neighbor may recommend their church for you to visit but now, there’s a multitude of options right at your fingertips on the internet to help you find the right fit!
Social media has become a notable resource when it comes to finding these options.
Platforms like Facebook, Instagram and even YouTube have made it easier for your attendees to feel more personally connected and more aware of the varying aspects that play into a business or, in this case, your church community.
So, make sure you are giving followers the full experience! Show off what services look like, different events and, if you haven't yet, utilize live streaming to make sure interested visitors know what to expect without having to step foot into your establishment.
Ultimately, when you are crafting your social media presence, you want to make sure you are presenting realistic expectations rather than internal mantras. Followers want to understand the straightforward experience without all the frills.
Local Search Matters
If you are planting roots for a new church, you are likely to grow as you establish your digital marketing presence. What comes with this is the need to be easily searchable and accurate online.
Consistency is key here. If an internet searcher is interested in finding a local church to attend, they want the results to be targeted to what is nearby them and from there, when they select a church to learn more about, that information must be the same across the board.
When it comes to an address, service times and more this detailed and essential data needs to be uniform on your website, Google listing and Facebook page, just to name a few.
As you may have heard, confused people don’t buy and similarly, confused people won’t visit.
Don’t ignore the basic needs of possible visitors when you have an online presence. It’s all about having a strong local search strategy!
Rake in Reviews
We’ve already touched on the impact that many churches have experienced as word-of-mouth recommendations have moved online, but let’s expand on that and discuss the influence that online reviews hold.
As you hopefully already know, people aren’t likely to visit your church without making a search online before. When interested searchers see your website, Google listing or Facebook page, reviews play a huge factor in their decision-making process.
Reviews are another step in the expectation process for interested searchers. This means the information that reviews can provide will allow people to learn more to gain some first-hand knowledge from current and past attendees.
Are you actively encouraging visitors to leave reviews on your online platforms? If not, your presence may not be developed enough to motivate people to visit your church! Learn more about the review process by reading this blog.
Staying informed about the complexities behind the church industry's specific marketing needs is what allows you to draw in new attendees and potentially, grow your local presence.
Sometimes, growing your presence is easier said than done and that's where we come in! We want to support you in your church marketing endeavors! Make sure to get in contact with one of our digital marketing experts to learn more about how RevLocal can help!
And make sure to stay tuned to our blog for more industry-specific content from other local sales leaders!