With 200 million businesses promoting their services and products on Instagram, we can’t stress the importance of making sure your business has a presence there enough. Instagram has also been continually rolling out new tools to make it easier for brands and content creators to work together and create more unique content. Instagram’s Collab post feature is one of those tools.

What is Instagram collaboration? Essentially, this feature allows two accounts to co-author a feed post or a Reel, making it look like a single post came from two accounts. When brands collaborate with influencers or even other brands, the followers of both accounts will see the content. They share views, likes and comments.

Working together like this is beneficial for all accounts involved for a few reasons. First, it helps you reach a larger audience. Content from your account is also being shown to the audiences of all your collaborators, increasing your reach. In addition, it helps grow your audience. If followers from the brands follow your account after seeing the collab, you’ve increased your followers almost effortlessly. Third, it helps build brand authenticity. If your brand is collabing with other reputable brands, you automatically appear more trustworthy.

If you want to try out Instagram collaboration for yourself, simply follow the steps we’ve outlined for you in this RevLocal How-To and watch your social media presence reach new heights.

Liked this guidance? Reach out to us today for even more digital marketing help from our experts. We’ll give you a free, no-obligation assessment of your current strategy.