If you're wondering why your website doesn't rank high on search engines, you're not alone. So, why are customers seeing your competitors' websites before they see yours? The answer lies in Search Engine Optimization — also known as SEO. SEO is a powerful tool that not only boosts your website's ranking but also helps turn web traffic into paying customers.

How does it work? When you write with SEO in mind, you use specific keywords that get your website in front of people searching for your products or services. This means you're attracting customers who more likely to do business with you.

Watch this video to learn a few of the top strategies when it comes to writing for SEO.