Live videos have been trending all over social media for the last few years. Now is the time to utilize them in your small business’s digital marketing strategy to connect with your audience and increase trust in your brand.

What are Instagram and Facebook Live? These are tools that allow users to broadcast real-time videos to their friends and followers. Studies show that users on the Facebook app can spend 3x more time watching live videos than watching conventional videos. So not only do live videos increase follower engagement, but they can also help you connect with your audience in a more personalized and authentic way and help you build a loyal community. Additionally, the algorithms for both Instagram and Facebook seem to favor live videos, so they can also help you stay top of mind for customers.

In this RevLocal How-To, we’ll show you step-by-step how to start live videos on both social media platforms. You can also check out our related blog post to gain even more insight into this feature and get some ideas about what kind of content you can cover in live videos.

If you found this How-To helpful and would like more assistance with your social media marketing or just digital marketing in general, reach out to us today for a free consultation.