You may not think you need an online presence, but funeral home marketing can be crucial to your business’s success!
Want to find out what types of digital marketing are best for your funeral home? Let's dive in!
Get Your Funeral Home Started With These Marketing Ideas
Whether your funeral home business was established yesterday or 200 years ago, digital marketing is something you shouldn’t overlook.
Because various funeral homes offer multiple services, it’s essential that people within the community and from out of state can find you during their time of need.
To help your funeral home be found online, here are some digital marketing tactics to consider using:
Manage Your Reputation Through Review Marketing
Online reviews are more popular than ever before, making it essential for your funeral home business to stay on top of your review marketing.
Reviews can either make or break your business.
Although word-of-mouth and talk throughout the community provides a great deal of awareness for your funeral home business, it’s still crucial that you generate, monitor and respond to reviews.
Keep in mind that it’s not just the local community looking for your funeral home services, but people from out of state as well.
If someone’s loved one passes away, but they don’t live in the same state, the first thing they will do is search for funeral homes in the city where the deceased lived. They can’t depend on word-of-mouth, but rather your digital presence including online reviews.
While someone is grieving, they want the process of finding a funeral home to be easy. If your business doesn’t have reviews, then they will most likely choose a competitor over you.
Not only does review marketing help your funeral home business, but it helps your future customers, too.
Start Incorporating Paid Advertising
We know how difficult it can be on a family to pay for a funeral, which is why it’s important that people should consider pre-planning.
When your funeral home business uses paid advertising, you can create targeted ads to help people start thinking about pre-planning. Of course, pre-planning is only one of the ways you can use paid advertising.
Your ads can be used across many different platforms, target various age groups and showcase your services.
To get started on creating your ads, come up with some ideas to help you create goals that you can work toward.
It’s important to remember that once your ads are live, you must go back and check on them! You should monitor your campaigns and optimize them as you go to make sure you aren’t wasting any money.
If you aren’t sure where to begin, our paid advertising experts can help!
Use Social Media to Engage
Everyone is on social media, and your funeral home business should be, too!
Whether you’re just using Facebook or you’re on every social channel, this makes your business seem more relatable to your customers.
A great way to make your funeral home business seem more personal is to showcase your staff through your social media. Make a post using their photo and a fun fact. This allows your potential customers to get to know your staff members.
Not only can you showcase your staff, but you can also post about events going on in the community, holidays and positive messages.
On social media, you don't always have to be selling your services, so keep that in mind as you're creating posts!
Final Thoughts
Funeral home marketing doesn't need to take a lot of your time. Follow our basic tactics to get your digital marketing in order. If you need additional help, reach out to one of our digital marketing consultants to request a demo to learn about our services!