In a world where it seems like there’s a dentist office on every corner, attracting new patients to your practice can seem like an uphill battle. However, leaning into digital advertising can significantly increase your practice's visibility and bring in a steady stream of new clients. Check out these four ways that running dental care ads can help patients find and choose your practice.
When people type “dentists near me” into Google search, you want your business to be one of the top results that pop up. Running Google LSAs (or Local Services Ads) ensures your practice appears at the top of search results when potential patients look for dental services nearby.
A study by Google found that 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase . This underscores the importance of local visibility. By using Google LSAs, you can specifically target a local audience who can easily travel to your business once they make the search.
Online reviews are a powerful tool for building trust with potential patients. No one wants to have procedures by a dentist they haven’t vetted first. So, running ads that highlight your positive reviews can significantly enhance your credibility. Facebook and Google Ads allow you to feature testimonials and ratings, making it easier for prospective patients to trust your practice.
According to a recent survey, Over 43% of consumers said that they regularly read online reviews of local businesses. By showcasing your positive reviews through paid ads, you can effectively build trust with potential patients even before they step into your office.
One of the major benefits of digital advertising is the ability to target specific demographics and interests. Platforms like Facebook and Instagram allow you to create highly targeted ad campaigns that reach the exact audience you're looking for – whether it's families, seniors or young professionals.
The average social media user spends 2 hours and 24 minutes on social media every day. This high engagement rate means that your targeted ads have a better chance of being seen by the right people at the right time, increasing the likelihood of attracting new patients to your practice.
Dental care ads are not only effective but also cost-efficient. Unlike traditional advertising methods, online ads allow you to set a budget that works for your practice and measure the results in real-time. This means you can adjust your strategy as needed to maximize your return on investment (ROI).
Additionally, the ability to track and analyze your ad performance means you can continuously optimize your campaigns to ensure you're getting the most out of your advertising spend.
Incorporating digital advertising into the marketing strategy is a great way to grow your dental practice. By increasing local visibility with Google LSAs, building trust through ads that showcase reviews, targeting specific demographics and being purposeful with your budget, you can attract new patients and expand your practice effectively. Try out a few ads to see first-hand how they can benefit your business.
Want to make sure you’re choosing the types of dental care ads that will benefit you the most? Read more about RevLocal’s paid advertising services or reach out to us today for a free, no-obligation consultation with one of our digital marketing experts.
Mike Cook, Sr. Manager, Lead Management
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