The success of your digital marketing campaigns and endeavors lies in the details. Keeping up with routine tasks and making monthly or annual updates can be a challenge, especially when a new and exciting campaign is on your mind.
Some of these detailed tasks include:
- Keeping correct hours of operation on your Google Business listing
- Making sure your business’s copyright or trademark is current
- Updating dates in email flows or website content
- Managing online reviews
These are just a few of the routine tasks involved in keeping your digital marketing plans sharp and streamlined. In this blog, we’re going over why these particular tasks need special attention and we’ll offer a few tips on how to stay organized.
Once you implement an effective management system, you’ll find that your digital marketing performance increases as well as your individual creativity and efficiency.
All of these elements are client facing which means they represent your business and your brand. Not keeping hours or copyright information up to date can reflect poorly on your business and could result in potential customers choosing your competition.
With those details in mind, let’s jump in!
1. Google Business Listing Hours
Keeping your business’s hours correct on your Google Business Listing and everywhere else it’s posted online can prevent unnecessary phone calls and messages from questioning customers. It also builds a good reputation with the search engines.
Google will periodically ask businesses if their hours are up-to-date. Responding to these messages helps your business stay in credible standing with the search engine while also keeping customers informed.
Holidays are a particularly tricky time for business hours. If you’re running a small business and you take time off during the holidays to spend time with friends and family, make sure to update your business’s hours as soon as you know your holiday schedule. It can be helpful to post the hours on your social media accounts as well as on your website!
If you run a franchise or several franchise branches, it’s important to clearly communicate the hours of each store. Keep in mind that different branches may have different hours during the holidays due to staffing numbers and special events.
2. Copyrights and Trademarks
Your business’s copyrights and trademarks are essential for keeping your brand protected. It’s important to display any trademarks and copyrights clearly on your website and on any proprietary products to ensure the security of your hard work.
If your business creates content or new products regularly, make it a habit of updating the copyright or trademark symbol in your content when you renew its registration.
3. Updating Dates in Email Automations and Website Content
Keeping dates current on your website, in emails, and in any content you publish will keep your business fresh and elevated in the eyes of new customers. Something as simple as an old date can be cause for concern when online users are researching businesses.
Keeping track of dates can also help you refresh outdated content. If there have been developments in certain technologies or industry tactics, taking the time to refresh the pieces will help your business’s website’s SEO value and ensure the information you’re sharing is current.
4. Managing Online Reviews
Taking time to respond to reviews shows online users researching your business that you value your customers’ feedback and that you work to give everyone a positive experience. It also signals to search engine algorithms that your business is active online, which boosts credibility and search result ranking.
Did you know that responding to a negative review in a professional and helpful manner leaves a positive impression for people researching your business? When potential customers research reviews and see negative reviews met with empathy and genuine care from the business, they are more likely to further engage with your business than if they saw negative reviews without thoughtful responses.
It’s also important to have a continuous stream of positive reviews and to showcase those reviews on your website and on your search engine business listings. Review marketing is a digital marketing channel all its own that needs time and attention and is important for your business’s digital marketing strategy as a whole.
One report in 2021 found that almost 100% of online shoppers read reviews before making a buying decision. If your business doesn’t have a review marketing strategy, RevLocal can handle it for you! Check out our review marketing plans here.
Having a system of organization in place can help you manage these detailed but important tasks. Here are a few ideas to try out so that nothing gets missed and your digital marketing strategies stay sharp and effective.
1. Calendar Reminders
Whenever you’re finishing or doing a task that will need to be revisited, setting an event or reminder on your work calendar will make certain it won’t be missed!
2. Upkeep Days
Sometimes, you just need a “busy work” day. Blocking off a day or two a month where you revisit projects, follow up on ideas, check in on tests or brainstorm for future or current projects can relieve pressure from your typical workflows and mental load.
3. Excel or Sheets
If you want all of your routine tasks in one place, creating an excel sheet or Google Sheet is a great organizational method. With excel, you can create timelines and keep a running record of all the past tasks you’ve done and ones coming up. It’s a great way to remind yourself of the progress that’s been made and what is still to come!
When your plate gets too full, delegating is a great option. Just remember, you should still have a system in place to follow up with that person just to double check the task gets done. Or let them know to alert you when it’s been finished so you can fully offload that task.
Staying on top of your business’s hours, copyrights and trademarks, reviews, and dates within content will add a level of trustworthiness to your online presence and will contribute to the business’s overall success. Developing an organizational system that works for you will not only improve your digital marketing’s overall performance, but can also help relieve personal stress and open up your best creativity for more demanding tasks.
Digital marketing is an essential component of any successful brand or business. RevLocal handles all things digital marketing for small businesses and multi-location brands! To learn more about what we do and who we are, contact us today for a free consultation or check out our website.