Ghosts, witches and werewolves lurk to give you a fright this Halloween, so let’s leave all the scary stuff to the monsters and take it out of your holiday marketing!

In 2023, consumers spent an unprecedented $108.24 per person, and a record 73% of consumers celebrated Halloween. Given that was an increase from the previous year, we can expect that number will probably rise again this year. As a small business owner, that means you’ve got plenty of opportunity to make some serious cash this spooky season. It’ll all come down to your marketing, though.

Studies show that 45% of consumers plan to start shopping for Halloween before October, so if you’re looking for a little inspo to kick off your Halloween messaging now, you’ve come to the right place! Along with some Halloween theme ideas and popular hashtags, we’re treating you to 35 Halloween taglines that you can copy and paste right into your content. Reader beware, they’re scary good!

Halloween Themes

Did you know that 38% of consumers consider Halloween shopping to be an important household expense? You can capitalize on those consumers who are putting Halloween items on their shopping lists right next to the milk and laundry detergent by centering your Halloween marketing on one of these themes:

• Trick-or-Treat: a classic theme that’s fun for the whole family
• Pumpkin Spice: Basic? Never. If you run a restaurant or coffee shop, consider putting together a pumpkin spice-specific menu for the season.
• Haunted House: Decorate your storefront or online site with ghosts and skeletons for that eerie, haunted feel.
• Pumpkins: Go traditional and center your marketing around an assortment of pumpkins and gourds.
• Witches: Go a little more mystical with your marketing and tap into the phenomenon that is Hocus Pocus.
• Slasher Flicks: It’s not Halloween without appearances by Jason, Freddy, Ghostface and other popular movie stars.
• Creepy Crawlies: Fright and delight your customers by centering your Halloween marketing around bugs, snakes, rats and other creepy critters.
• Monsters: Take advantage of classic movie monsters like mummies, werewolves and vampires to showcase your Halloween offerings.

Halloween Promotions

No tricks here, only treats! We’ve come up with some Halloween promotion ideas that’ll be sweet for your customers and help scare up some engagement for your business. Check them out:

• Instagram Giveaway: Promote one of your Halloween products as a free giveaway in exchange for follows and shares.
• 13% Coupon: Choose an “unlucky” percentage off for your Halloween season offer.
• Boo Basket Giveaway: Boo baskets have grown in popularity on social media in the last couple of years. Make one up full of all your products, a combination of products from other businesses in your area or just a variety of spooky finds from anywhere. This giveaway can be in person or on your social channels.
• Costume Dress-Up: Take a cue from Chipotle and offer a percentage off or free product for anyone who shows up to shop while dressed in a costume.
• Pumpkin Carving Contest: Put your customers’ artistic skills to the test by hosting a pumpkin carving contest! Again, this can be done in-store or by having customers submit photos on social media or by email.
• Pass Out Candy: If you have a local business with a storefront in an area that hosts trick-or-treat, participate by passing out candy in front of your store.
• Offer Boo-Go: A spooky take on a tried-and-true promo, this is just a buy one, get one offer from a ghost!

Halloween Taglines for Any Business

No matter what type of business you run, you can get in on the Halloween fun! Send your customers well wishes for the Halloween season with these catchy taglines:

1. Wishing You a Happy Halloween! 🎃
2. 👻 Spooky Season is Here!
3. Trick or treat, we’ve got something good to eat! 🍬 🍫 🍭
4. 🧟 Join us for a Monster Mash!
5. Witch way to the Halloween festivities?
6. We’ve got everything you need to get into the spooky spirit.
7. Amuck! Amuck! Amuck!

Halloween Taglines for Service Businesses

When you sell a service instead of a physical product, it can be a bit unnerving to come up with fun slogans to market the holidays to your customers. We’re here to help make the spooky season a little less scary for you with these options:

8. No tricks, we’re treating you to 20% off [your service] 🍬
9. A/C making some spooky noises? Give us a call today!
10. Treat your pup to a groom this spooky season!
11. 👻 Home projects haunting you? We can help!
12. Lawn looking a little ghastly? Let us give you a trim.
13. If those spooky sounds are coming from your car long after the Halloween season, it’s time to give us a call!
14. We clean haunted houses!

Halloween Taglines for Sales

Brewing up some eerily good sales to help your customers celebrate Halloween? These deals-driven taglines are a real scream, so use them with caution!

15. Enjoy [percentage off] on spooky finds!
16. 🍬Trick or treat yo’self to [% or $ off]!
17. Looking for a deal? Fright this way!
18. ✨ These deals will put a spell on you!
19. This sale is spook-tacular! 👻
20. 👻 Boo-reaking news! We’re giving you [% off]
21. 😱 Savings so good you’ll wanna scream!

Halloween Taglines for Retail Businesses

Studies show that 68% of households plan to hand out candy, 50% will decorate their home, 50% will wear costumes and 46% will carve a pumpkin, which means that retail businesses will be booming this Halloween season. Entice customers to shop your store with these Halloween sayings:

22. Creep it real with a new Halloween costume
23. We have everything you need to eat, drink and be scary!
24. 👻 Ghouls just wanna shop ‘til they drop!
25. Now haunting—you’re Halloween costume!
26. Shop the Halloween boo-tique! 👻
27. We’ve got new arrivals to die for. ⚰️
28. 💀Bone-chilling new arrivals for furry friends!

Halloween Instagram Captions

Engage and connect with your customers during the most frightful time of the year with some Instagram captions that will set their teeth on edge!

29. Ok, let’s settle the debate. Pumpkin Spice 🎃 or Caramel Apple 🍏, which is the superior fall flavor? Let us know in the comments!
30. ‘Tis the season to fright and delight!
31. In our Halloween Era
32. Don’t get ghosted! 👻 Last day to save on Halloween finds.
33. It’s just a bunch of hocus pocus! 🧹 Tell us your favorite Halloween movie quote!
34. Happy Halloween from our skeleton crew!
35. This isn’t a trick… we’re serving up frightfully good deals this Halloween! Link in bio!

Halloween Hashtags

Enage with your followers and customers on your social channels with the help of some spooky hashtags! These ones are popular during the Halloween season:

Final Thoughts

Now is the time to start your Halloween marketing campaigns! We hope this post full of ideas, taglines, captions and hashtags will help you narrow down your Halloween theme of choice along with giving you some pre-made slogans that you can just pop into your promos or subject lines. Go forth and put a spooky spell on your customers!

If you like these ideas and you’re looking for even more ways to amp up your digital marketing, give us a call today for a free, no-obligation consultation!