• 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture Leadership
  • What We Do
    local search drop pin nav icon Local Search Marketing review marketing star rating nav icon Review Marketing paid advertising target Paid Advertising Outline of heart in white text bubble Social Media White gear icon Website Services Three white progress bars Marketing Analytics white gear Organic SEO
  • Who We Serve
    Locations Industries Multi-Location Brands Partnership Program Co-Op Marketing Testimonials
  • Resources
    Blog Podcasts Media News & Events Marketing Downloads
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Payment
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Careers
  • Contact Us
  • 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
Home > Resources > Library > Blog

How to Get More Home Improvement Referrals With Reviews

We can't deny that referrals are one of the most important tools to a home improvement business's success. But, what about reviews? Learn more about why more reviews can lead to more referrals for your business!

How to Get More Home Improvement Referrals With Reviews

How many times have you had a client use your home improvement services because a friend referred them to you?

Referrals are great; you get free marketing for your business and you have a whole new list of clients and prospects.

But, have you thought about online reviews and your review marketing strategy lately?

Since everything is going digital, more people are researching online reviews of home remodeling companies. While references or word-of-mouth marketing can help you reach more clients, you can’t ignore your online reviews.

In this blog post, we’re going to compare both referrals and online reviews for your home remodeling business to help you understand why you need a solid review marketing plan to land more referrals.

Referrals Help Clients Trust Your Home Improvement Business

If there’s one thing that referrals and word-of-mouth do well, it’s that they create immediate trust with your business.

Think about it: we only recommend businesses to friends and family if we were blown away by the service or product. And, if we had a negative experience somewhere, we're also going to let our close ones know to stay away. 

When a client gets referred to you, they come to you with that automatic trust that says, “you did a great job on my friend’s kitchen remodel, and I want you to remodel my home.”

It’s Easier to Find a Remodeling Contractor From Online Reviews

However, while referrals can create that immediate trust, there’s no guarantee that one of your satisfied clients will refer a family member or friend, or that any of their connections even need home remodeling services.

Online reviews, on the other hand, are much more prominent and handy because they come from all your different clients to serve anyone who may be interested in your business.

It’s obvious that when your clients leave you a review, they want you to know how satisfied or disappointed they were with their remodeling contractor or the results of their home improvement project.

But, ultimately, clients leave reviews because they genuinely want to encourage or discourage others from doing business with you just as much as they would let their family and friends know. 

Online Reviews Are Just as Trustworthy as Referrals

Did you know that 85 percent of people trust reviews as much as personal recommendations?

Don’t get me wrong; referrals and personal recommendations are great ways for your clients to learn about your home improvement business.

However, it’s more common for a client to find out about your business from a review than a direct referral, which is one of the main reasons why clients trust reviews.

There are two other reasons why people trust online reviews as much as personal recommendations: 1. to get transparency from businesses and 2. social proof. 

Since home remodeling is expensive and time-consuming, the last thing a client wants to do is spend money on a home remodeling business that is vague about its services, prices or the turnaround time.

So, clients are looking at online reviews to gain that additional information from previous clients to learn more about the business.

But, they also want to see what others are saying to validate their own thoughts and actions. This type of psychology is called social proof, and if your clients are saying great things about you, prospects who are already interested may work with you because of this. 

Final Thoughts

We understand that referrals are one of the most important things for the success of home remodeling businesses and contractors. But, with 97 percent of people reading online reviews to help make a purchase decision, you can't put off your review marketing strategy.

Additionally, by having plenty of positive online reviews you can generate new leads, and these new clients may refer you to their family or friends who need your services.

In other words, reviews and referrals go hand-in-hand. Referrals can lead to reviews, and reviews can lead to referrals. 

So, if you haven't already, you should start focusing on your review marketing strategy to land more referrals and, ultimately, more jobs. And, if you want to learn more, we have a home improvement marketing strategy that can work for you! 

For more information on review marketing, check out these resources: 

  • How Much Are Online Reviews Actually Worth?
  • Here is How to Effectively Manage Facebook Reviews
  • How to Build a Better Review Marketing Strategy
Justin Dunwiddie

Justin Dunwiddie, Content Contributor

Digital Marketing Review Marketing

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

You will be hearing from us shortly! In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Paid-advertising-mistakes-to-avoid Read More Digital Marketing The Top 5 Paid Advertising Mistakes to Avoid in Your Next Campaign
New Search Engine Updates Read More Digital Marketing New Year, New Search Engine Updates
Google's Continuous scroll feature Read More Google Google’s Continuous Scroll Update

LEARN MORE

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2023 - RevLocal, All Rights Reserved.

Make a Payment Terms of Service Services
FAQs Resources
Privacy Policy Careers
google partner premier badge local search association certified badge yext certified partner badge inc 5000 partner badge

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2023 - RevLocal, All Rights Reserved.