Over 50% of businesses owners do not take advantage of all their co-op funds.
If you’re a contractor that services and installs HVAC equipment, you may know that HVAC manufacturers have some of the most attractive co-op programs available. Depending on the manufacturer, these programs can reimburse approved marketing expenses ranging from 50 to 100 percent!
Some HVAC co-op programs can be more difficult to manage than others. That’s where RevLocal can assist with creating your digital marketing campaign so it gets pre-approved by your manufacturer for co-op reimbursement, and we can even submit your co-op claim for you so you’ll be directly reimbursed by your manufacturer. RevLocal charges no additional fees for this service!
We’ve put together a list of some of the more popular programs and the percentage of digital marketing expenses they will cover. Let’s get started!
What Is Co-Op?
Co-Op stands for cooperative advertising, and it is a partnership between HVAC manufacturers and HVAC contractors.
In this partnership, manufacturers and contractors share the cost of advertising at the local level to increase product sales. This advertising includes both traditional and digital marketing activities to promote your business. Billions of Co-Op dollars go unspent and expire worthless every year.
Where to Start
Before you dive head-first into the world of co-op, you must identify what co-op funds may be available to you.
You should be able to find this out by logging into your dealer portal or contacting your HVAC manufacturer’s rep. They will tell you how many dollars are available and any additional guidelines or requirements for those funds that you should keep in mind.
RevLocal can also research co-op opportunities on your behalf through 06/30/22 at no charge. Submit our co-op authorization form now to get the process started. Don’t let your co-op funds expire! RevLocal has assisted business owners with several hundred thousand dollars in co-op claim reimbursements.
Dominate your service area
Once you find out the amount of co-op funds that are available to you and their percentage of reimbursement, you can better determine what your minimum budget should be.
This way, you can properly leverage those additional funds to promote your HVAC business in your service area. You can get twice the marketing budget at half the cost!
The RevLocal way
Carrier offers 50% reimbursement on approved digital marketing campaigns.
If a dealer has $5,000 in co-op funds available for the year, they would want to budget for at least $10,000 in marketing expenses to get reimbursed the full $5,000 from Carrier.
($10,000 marketing budget = $5,000 from Contractor | $5,000 from Carrier)
What’s unique about RevLocal is that we submit co-op invoices on behalf of the contractor monthly, which is an included service with all our plans. So a contractor would budget about $800 per month or $9,600 for 12 months with a $400 monthly reimbursement from Carrier. This helps your cash flow by avoiding spending $10,000 upfront for the entire year. Here are some popular HVAC manufacturer co-op programs that promote digital marketing campaigns for their contractors:
Don’t see your manufacturer listed above? Contact RevLocal and we can do the research for you!
We’re here to help
At RevLocal, we assist and submit co-op claims for our clients with HVAC co-op programs at no additional charge. It’s just another way we strive to add value for our clients.
If you’re interested in finding out more, please contact us or fill out this online form to get in contact with one of our team members!
Check out these resources for more information on digital marketing in the HVAC industry:
3 Helpful Marketing Tips for Your HVAC Business
Quick Action Steps to Market Your HVAC Business