You may think your nursing home business doesn’t need an online presence, but in today’s digital world, it’s more important than ever!
We know it can be a little overwhelming, but we have some digital marketing tips that can lead you in the right direction and make major improvements to how people are seeing you online.
Get Started With Digital Marketing for Your Nursing Home
As more and more people become tech savvy, they turn to the internet to find all the answers to their questions. But how can your nursing home business look more appealing to potential customers?
These tips are sure to put you ahead of the competition:
Social Media
You may be thinking to yourself, do I really need social media for my nursing home business? The answer? Yes! Everyone can benefit from posting on social media no matter what industry you’re in.
The first thing your nursing home will need to do is define your business’s brand. Think about how you want to portray yourself on your social media channels. Do you want to be fun and personal? Or do you want to keep your brand professional and informative?
Regardless of your choice, you’ll want to be consistent with how you’re representing your nursing home business, which includes what you are posting, how often you are posting and how this comes across to your audience.
Something fun your nursing home business can do is post photos of your residents (with their permission) during daily activities and events so their family members can see how they're doing!
Don’t have time to handle your social media presence? No worries! Our new Social Media plan can help!
Paid Advertising
The nursing home industry is unique, which is why your paid advertising strategy should be, too!
With different types of nursing home facilities in your community, it’s essential that you have continuous and flexible paid ad campaigns running.
And because of fluctuating occupancy within the nursing home industry, you must be able to update your paid ads campaigns easily based on what your business needs at various times.
Don't forget that the audience you're targeting for your ads may not necessarily be who will be living in your nursing home facility, but rather their loved ones.
Remember to also optimize your campaigns so you can receive the most return-on-investment for your ads! If you aren't sure where to start, our Paid Advertising experts have the knowledge to help your nursing home run successful campaigns.
Online Reviews
We know we talk a lot about online reviews for every industry, but that’s because it’s a crucial part of your digital marketing strategy!
Although online reviews are important for the nursing home industry, you must protect your clients based on the level of care in your facility.
At RevLocal, we know every nursing home or assisted living facility is different, which is why we help you receive quality reviews that are appropriate for your specific industry.
Quality Website
Last, but not least, it’s vital that your nursing home business has a quality website.
I hate to break it to you, but if your website looks like it’s from the 90s, then it’s likely that your competition may get more business than you!
Upgrading your website will be one of the best investments your nursing home business will make. Your website should position your business as a leader of the industry and give your audience all the information they need.
Your website should include a 360-degree virtual tour of your nursing home business so potential customers and their loved ones can look at your facility without ever leaving their homes.
Did you know that 57 percent of all online traffic comes from mobile devices? So, don’t forget to make your website is mobile-friendly, or you may lose some of your audience!
Final Thoughts
Don't let your nursing home business get left behind because your digital marketing isn't up to par! If you follow our simple tips, you'll be rising to the top in no time.