• 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture Leadership
  • What We Do
    local search drop pin nav icon Local Search Marketing review marketing star rating nav icon Review Marketing paid advertising target Paid Advertising Outline of heart in white text bubble Social Media White gear icon Website Services Three white progress bars Marketing Analytics white gear Organic SEO
  • Who We Serve
    Locations Industries Franchise Marketing Partnership Program Co-Op Marketing Testimonials
  • Resources
    Blog Podcasts Media News & Events Marketing Downloads
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Payment
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Careers
  • Contact Us
  • 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
Home > Resources > Library > Blog

How Your Marketing Can Make An Impact This Wedding Season

As consumer needs continue to transform in the wedding services industry, what should your marketing look like for this upcoming season? We discuss the need-to-know information here.

Fill in the alt text

No matter the industry you’re in, business as usual is not quite what it used to be. In the wedding industry, whether you run a bridal dress shop or a wedding planning business, the reality of this work has changed dramatically. That’s why the ability to pivot and refocus your digital marketing efforts can make all the difference.

Here are a few marketing strategies that you should keep in mind for the upcoming wedding season during this transformative time.

Virtual Appointments, Tours and Try-ons

Use technology to your advantage! With countless online outlets to make connections, offer services and more, your wedding business can establish relationships with and be more accessible for potential customers.

If you run a wedding consultation or planning business, virtual appointments are your best friend! Break down the barriers of keeping and managing in-person appointments with clients by setting up your interactions through programs like Zoom or Google Meets.

Even as businesses and office spaces continue to open up, you must bear in mind that clients are now accustomed to the convenience of virtual meetings. They will likely want the option to have an initial conversation this way when they choose to work with you!

Beyond this, many wedding venues are working to accommodate the bride’s and groom’s needs when it comes to holding their weddings at that location.

As distancing measures continue to remain a priority, hosting virtual tours of your venue so couples can make the best choice from the comfort of their home cuts the fuss out of the process of visiting countless venues. Instead, offering customers the option to take a step into your space without leaving their couch can make rather than break a potential sale.

And what about your bridal dress boutique? There are even virtual options for your interested brides.

We get it, the experience of coming into a dress shop is almost a necessity, but virtual try-ons are making that experience just a little simpler. By having the capabilities for a virtual try-on, brides can access your dress selection online to get an idea of what you have to offer and how the options may look on them before visiting your store.

This can cut down a lot of the trial and error that goes into dress shopping and can make visits much more efficient and beneficial!

Bonus tip: Consider social media livestreaming another saving grace for your dress boutique! Livestreaming is a growing outlet for retail businesses to share their products, and it could be a perfect platform for you. Read more about this opportunity by clicking here.

Reviews, Testimonials and Reputation Building

Think about it; what do customers want to know about your business now more than ever before? They want to know you can meet their needs effectively and safely, but that means you have to get the word out there about all that you offer!

One of the most influential ways to do so is by establishing a review presence for your business online. Are you practicing proper safety procedures, providing online shopping or consulting alternatives and staying communicative with clients through social media?

If so, these are just a few things that your reviews should be highlighting. This information provides insight into your business from current customers for potential clients!

There are some helpful tactics when it comes to encouraging reviews for your business, so make sure to check out this blog for more information on that topic.

You can take this option a step further by creating a process for gathering and sharing customer testimonials. If one of your wedding planning clients had an outstanding experience with your business that met all of their safety needs, then utilize their experience to put a video or social post testimonial together.

These testimonials can be used to highlight everything that makes working with your business such a positive interaction. And ultimately draw in more potential clients who are looking for a similar experience.

It boils down to emphasizing and utilizing the real encounters that customers have had with your wedding service business as a tool to promote your proactive and customer-centric business practices, especially in a time where the industry and needs of clients are changing by the day.

Final Thoughts

Ultimately, it’s all about taking the hassle out of visiting your business. Consumers have become accustomed to at-home conveniences, and the wedding industry is no exception!

By offering virtual interactions with your business and highlighting positive customer experiences, your bridal shop, wedding planning business or wedding venue can meet the changing needs of your clientele.

Although the wedding industry is very hands-on, the past year has brought about new virtual capabilities to make for more prosperous seasons to come.

If you are interested in reading up on our other wedding-related digital marketing resources, follow the links below.

  • The Best Ways to Focus Your Bridal Salon's Digital Marketing
  • Here Are the Best Bridal Review Marketing Strategies
Anne Karasarides

Anne Karasarides, Content Contributor

Industry Specific

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

You will be hearing from us shortly! In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Marketing Revelations Episode 45 Read More Digital Marketing We've Got Mail: Answers to Marketing Questions That Will Help Your Business
color palette for design Read More Digital Marketing Boost Your Business’s Graphic Design with these Simple Tips
Fill in the alt text Read More Industry Specific The Top 3 Reasons Your Church Needs Digital Marketing

LEARN MORE

-->

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2023 - RevLocal, All Rights Reserved.

Make a Payment Terms of Service Services
FAQs Resources
Privacy Policy Careers
google partner premier badge local search association certified badge yext certified partner badge inc 5000 partner badge

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2023 - RevLocal, All Rights Reserved.

--> -->