• 800.456.7470
  • Chat Now Chat Offline
  • Locations
  • Contact Us
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture
  • What We Do
    Local Search Marketing Review Marketing Paid Advertising Social Media RevSites Marketing Analytics
  • Who We Serve
    Locations Industries Multi-Location Brands Co-Op Marketing Testimonials
  • Resources
    Library
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Resources
  • Careers
  • Contact Us
  • 800.456.7470
  • Chat Now
  • Locations
  • Contact Us
Home > Resources > Library > Blog

What Is Local SEO?

If you’re a business with at least one physical storefront, you’ve probably heard the term “SEO” or “local SEO” thrown around. But, what, exactly, does it mean, and should you even care? Let's learn all about local SEO!

What Is Local SEO?

If you’re a business with at least one physical storefront, you’ve probably heard the term “SEO” or “local SEO” thrown around.

But, what, exactly, does it mean, and should you even care?

This article will teach you what local SEO is and why it matters to your business.

What Is Local SEO?

Local SEO is a set of techniques that can help your business rank in local (map) searches and reach your target market.

There are many ways to make sure your business shows up in the right locally focused searches, and local SEO encompasses many techniques such as citation building, local link building, review generation and much, much more.

The heart of local SEO is your business information, and the main goal is to ensure that your business’s info (like name, phone number, website, email address, etc.) is correct all across the web.

When your business’s information is correct and consistent everywhere online, search engines like Google see that as a sign that your business is trustworthy and relevant to the search.

A Note About the Necessity of an Ongoing Strategy

This might sound simple enough, so in order for your local SEO to be effective, you’ll need to have an ongoing strategy. Here’s why:

One study found that, when left alone by the business owner, the business’s online information changed almost constantly. In order to combat this, you need to be constantly sending the correct information to the most prominent local directories.

If this sounds too complicated, we can make it easy for you.

Your Free Local SEO Resources

Here are some free local SEO resources to help you get started:

  • Citation Building Checklist
  • Local SEO vs. Organic SEO: What’s the Difference?
  • Getting Started With Google My Business

Who Needs Local SEO?

In short, any business with a physical storefront needs local search marketing so that consumers can find and buy from you. Or, if you have an office and clients need to visit you, local SEO will help them navigate to your business.

Multi-location businesses can also benefit from local SEO, even if they have a prominent, established brand. No matter how popular your brand is, if people can’t find your locations, they will choose your competitors instead of your business.

How to Get Started With Local SEO

So, since we said that the main priority of your local SEO strategy is to make sure your business’s information is correct and consistent across the web, you’ll need to start with that info.

Make a note of your business’s exact name, address, phone number, website URL, email address, business hours, etc.

Now, you’ll need to search. Google your business to see what kind of information is out there about you.

Once you have your results, you’ll likely need to claim listings and make sure the information in them is correct and complete.

Remember, this will need to be an ongoing strategy. This information will change over time as even little things can cause your business info to become incorrect online. You’ll need to keep an eye on it and make sure to keep correcting those changes.

Isabella Andersen

Isabella Andersen, Content Contributor

Local Search

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Fill in the alt text Read More Local Search What Can You Do Offline to Support Your Local Search Efforts?
Why Does My Restaurant Need Local Search? Read More Industry Specific Why Does My Restaurant Need Local Search?
Podcast: Why Local Marketing Matters to Multi-Location Brands Read More Local Search Podcast: Why Local Marketing Matters to Multi-Location Brands

LEARN MORE

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2021 - RevLocal, All Rights Reserved.

FAQs Resources
Privacy Policy Careers
Terms of Service Services
RevLocal Partner RevLocal Partner RevLocal Partner RevLocal Partner

We help businesses maximize their online presence with a personalized approach to digital marketing.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2021 - RevLocal, All Rights Reserved.