• 800.456.7470
  • Chat Now Chat Offline
  • Locations
  • Contact Us
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture
  • What We Do
    Local Search Marketing Review Marketing Paid Advertising Social Media RevSites Marketing Analytics
  • Who We Serve
    Locations Industries Multi-Location Brands Co-Op Marketing Testimonials
  • Resources
    Library
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Resources
  • Careers
  • Contact Us
  • 800.456.7470
  • Chat Now
  • Locations
  • Contact Us
Home > Resources > Library > Blog

What Is Visual Search Marketing and Why You Should Know It

Give your customers an easier way to purchase your products through new visual search tools! This blog breaks down everything you should know about this growing trend.

What Is Visual Search Marketing and Why You Should Know It

We're back to discuss another new and growing digital marketing trend — visual search marketing!

Just like a lot of these digital marketing trends, you've likely encountered visual search marketing while scrolling through social media or Google and you haven’t even realized it!

We want you to fully understand this new force in digital marketing, so let’s start with the basics.

What Is Visual Search Marketing?

Simply speaking, visual search focuses on using images to promote online searches of products by consumers. Algorithms will take an image online and generate buying options of either that specific product or similar-looking products.

Take this, for example:

Platforms like Google, Pinterest and Amazon have embraced this new technology, and it's paying off for them. According to research, it is estimated that the visual recognition market is projected to become a nearly 40 billion dollar industry by 2025.

Evidently, this is a robust and growing industry within digital marketing, but why is it important and how exactly does it apply to small businesses?

Keeping track of trends in the digital marketing world will help your business stay in-the-know! Check out the previous blog post in this series for more information on a growing trend known as influencer marketing.

Why Is Visual Search Important?

We already established the buying power this industry has, but the influence of visual search is not limited to just this!

Did you know that 62 percent of Millennials and Generation Z would rather have visual search than any other search technology?

Clearly, by including visual search features on a website, businesses can extend their reach to these younger generations.

For businesses that traditionally have had trouble reaching younger buyers, this makes younger consumers a part of the audience and leads the business to a higher chance of making a sale.

For those who have already reached Gen Z and Millennials with their business, visual search provides them with the opportunity to grow visibility and sales even more.

On top of this, we continuously emphasize the importance of showing up in search results, and this is a new way to leverage your search marketing strategy.

In fact, Pinterest CEO Ben Silbermann said, “The future of search will be about pictures rather than keywords,” and Pinterest is functioning proof.

Currently, 21 percent of Pinterest users search less when they have the option to use visual search instead. Also, over 600 million visual searches are conducted on Pinterest every month.

With visual search in place, platforms have seen extensive growth in interaction with posts, and businesses have gained stronger reaches to customers and a higher likelihood of sales.

Visual search is a step in the direction of increasing your business’s website traffic. Click here to learn more about some other ways to boost your website traffic.

Visual Search for Your Small Business

So, what are the best practices for implementing visual search into your small business’s marketing strategy?

Visual search marketing is especially important for e-commerce business owners to keep an eye on! But here are our top tips on how to make use of visual search:

  1. Focus on advertising on Pinterest and make sure those ads have visual search capabilities included. Make sure you understand your audience on the platform and target those ads around their needs and wants. The visual search abilities on Pinterest are well-developed and easy to manage, making the platform optimal for your business’s visual search advertising success.
  2. Consider building image search into your website inventory. This means that with the catalog of products you have featured online, image search will be functional on different platforms when consumers are interested in your product. It is merely about creating the capability of visual search for easy accessibility and browsing options of your products.
  3. Make sure to optimize your product images. These images should be properly sized and clear, but they should also be optimized for both desktop and mobile visual display and search. This makes the processing of images easier for search engines and ultimately allows them to choose your photo to display in consumer’s search results.

Final Thoughts

With visuals having such a hold on the internet and social media users, take advantage of innovation like visual search. While it’s relatively in its infancy, there are ways to prepare for implementing it into your social media and SEO strategy.

We look forward to what the future holds for visual search, and you should, too!

Anne Karasarides

Anne Karasarides, Social Media Coordinator

Digital Marketing

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Fill in the alt text Read More Digital Marketing New Year, New Business: Here's When You Should Rebrand
Fill in the alt text Read More Digital Marketing How to Market Your Job Openings
Read More Revelry Tavern Client Testimonial

LEARN MORE

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2021 - RevLocal, All Rights Reserved.

FAQs Resources
Privacy Policy Careers
Terms of Service Services
RevLocal Partner RevLocal Partner RevLocal Partner RevLocal Partner

We help businesses maximize their online presence with a personalized approach to digital marketing.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2021 - RevLocal, All Rights Reserved.