• 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture Leadership
  • What We Do
    local search drop pin nav icon Local Search Marketing review marketing star rating nav icon Review Marketing paid advertising target Paid Advertising Outline of heart in white text bubble Social Media White gear icon Website Services Three white progress bars Marketing Analytics white gear Organic SEO
  • Who We Serve
    Locations Industries Franchise Marketing Partnership Program Co-Op Marketing Testimonials
  • Resources
    Blog Podcasts Media News & Events Marketing Downloads
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Payment
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Careers
  • Contact Us
  • 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
Home > Resources > Library > Blog

Why Your Business Should Consider Vlogging

Online video is continuing to grow! Check out our blog to learn five reasons you should consider vlogging for your business.

Why Your Business Should Consider Vlogging

Want a new way to attract customers online and keep your followers engaged? Consider vlogging (video blogging)!

Vlogging jumped on the radar in 2000 but didn’t really become popular until 2005 after the launch of YouTube.

With the growth of vlogging over the years, many businesses have used this to their advantage and included it in their digital marketing strategy.

If you’re looking for a new avenue of marketing to spread awareness and be seen as an industry expert, vlogging may be right for you! Here are five reasons you should consider vlogging.

1. Video Is the Future

By 2022, it’s estimated that online videos will make up more than 82 percent of all consumer traffic on the internet.

Don’t let your business trail behind! Now is a great time to start introducing vlogging into your online strategy. Create an action plan for your vlogging schedule (weekly, monthly, etc.) and stick to it!

Consumer needs have changed over the years and video content is their preferred way to digest information. Vlogging and video content is already huge and will continue to grow as time progresses.

2. Vlogging Adds a Humanized Touch

We’ve talked before about how to humanize your marketing, and vlogging is another way to show consumers the true personality of your business!

While photos add a visual aspect, vlogging allows consumers to see AND hear you, which can ultimately help you quickly gain their trust.

Hearing a person’s tone is a valuable part of creating an experience that consumers will enjoy and will want to come back to.

3. Vlogging Is Simple

With the growth of smartphones, it doesn’t take a lot of time or effort to create a vlog! Simply pick up your phone and start recording.

If you’re new to vlogging, it may take you some time to figure out a cadence and what works for you (and that’s okay).

We all want our videos to be perfect, but don’t spend too much time recording. Mistakes can actually make you seem real. Remember, vlogs are supposed to be fun!

Keep in mind that you can also go live on Facebook! This is another opportunity to utilize video to reach your audience.

4. Vlogging Is Free

Vlogging is just one of the free ways to advertise your business! As mentioned above, the only thing you really need to start vlogging is a smartphone.

If your vlogging takes off and you want to create higher quality vlogs, you can purchase additional equipment, such as lighting and microphones, but it isn’t necessary to get started.

Dipping your toes in the water is the best way to determine if vlogging is right for your business. And because it’s free, you don’t need to worry about using your marketing dollars. If you end up hating vlogging, then there is no lost expense on your end.

5. Vlogs/Video Are Great for Search Engines

Because consumer needs have changed and visual content is highly searched for, search engines love video content! Consumers want to see how something is done instead of reading about it.

For example, if you are a plumbing business, you could post how-to videos on simple plumbing fixes, such as “How to Replace Your Toilet Handle” or “How to Unclog Your Sink.”

This type of video content is helpful to consumers who need this information, it shows you are an expert, starts to build a relationship with the viewer and helps search engines rank you higher in search results.

Final Thoughts

Creating video content and vlogs may seem scary if you’ve never tackled this type of marketing. However, don’t let this hold you back!

Remember that vlogging is simple and free to get started. What do you have to lose?

Keep in mind that other forms are marketing are still important! Check out these resources to learn what other strategies your business should consider:

  • How Do You Write a Blog?
  • Promoting Your Business With Social Media Contests
  • How to Boost Your Business’s Website Traffic
Lauren Snyder

Lauren Snyder, Content Contributor

Additional Topics Digital Marketing

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

You will be hearing from us shortly! In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Watch this video to learn about ChatGPT Read More Additional Topics How to Use ChatGPT
Preventing Market Cannibalization by Geofencing Ads - Map Overview Read More Digital Marketing How to Prevent Market Cannibalization by Geofencing Ads
What is Ad Fatigue and How to Avoid It Read More Paid Advertising What is Ad Fatigue and How to Avoid It

LEARN MORE

-->

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2023 - RevLocal, All Rights Reserved.

Make a Payment Terms of Service Services
FAQs Resources
Privacy Policy Careers
google partner premier badge local search association certified badge yext certified partner badge inc 5000 partner badge

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2023 - RevLocal, All Rights Reserved.

--> -->