The ever-changing digital landscape has evolved rapidly over the last decade, especially within videos and social media. With working from home being more common than ever, posting eye-catching content is no longer optional. Since 2020, TikTok's popularity has grown across all demographics, making it a must-have in your digital marketing strategy.

In this How-To, Caleb will teach you what you should, and shouldn't, do when marketing your business on TikTok. It's not as complicated as it may seem, but missing a couple of important details can be the difference between success and failure. Tune in to this video to learn best practices before, during and after you record.