• 800.456.7470
  • Chat Now Chat Offline
  • Locations
  • Contact Us
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture
  • What We Do
    Local Search Marketing Review Marketing Paid Advertising Social Media RevSites Marketing Analytics
  • Who We Serve
    Locations Industries Multi-Location Brands Co-Op Marketing Testimonials
  • Resources
    Library
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Resources
  • Careers
  • Contact Us
  • 800.456.7470
  • Chat Now
  • Locations
  • Contact Us
Home > Resources > Library > Blog

Follow These Simple Tips to Optimize Your Instagram Page

Does your business's Instagram seem to be lacking? Check out these optimization tips to spruce it up!

Follow These Simple Tips to Optimize Your Instagram Page

Let’s be honest, as a small business, it may not be your first instinct to grow your Instagram page or even have one for that matter.

While this may be true of your current situation, we recommend breaking those old ideas and establishing yourself on Instagram!

Are you wondering where to start? Well, you don’t have to do it alone!

We have gathered some important tips that you can implement when putting together or revamping your Instagram profile that will help you optimize and build your social media presence.

Business vs. personal

First and foremost, make sure you set up a business page rather than a personal profile! The benefits and features that are provided to you on Instagram when you have an established business profile will be worth your while.

Some of these features include Instagram Shopping, Instagram Advertising, Insights and more.

When it comes to having Instagram Shopping and Advertising, your small business will be able to utilize Instagram as a platform for promotion and potential sales without customers even leaving the app.

Learn more about the Instagram Shopping feature by checking out this blog.

This business profile will also give you access to Insights that are not available when you set up a personal profile. But what exactly do Insights entail?

Instagram Insights will give you access to platform-specific analytics about demographics, impressions and follower growth, just to name a few.

With this plethora of information at your fingertips, you will have the ability to strategize and analyze future approaches to posting on Instagram!

Stay simple but recognizable

This tip applies from both a content perspective and a graphics perspective.

So, as you are walking through the process of setting up your business profile on Instagram, make sure to be thoughtful about the username you choose. This username should be short, easy to remember and direct.

Don’t overload your username with excessive amounts of numbers (unless that’s part of your business’s name!), letters or confusing terms. Your username should be recognizable and easy for social media users to search for, tag and more.

The same concept applies to your profile photo!

It is essential that your photo will immediately trigger brand recognition for your customers. So, use your company logo!

When customers are searching for you on Instagram, they want to make sure they are finding the correct page and an easily identifiable graphic or photo will help you achieve that.

Perfect your bio

Your Instagram bio is a great place to highlight the most important aspects of your business in a simple and straightforward way, but it’s not always that simple. There is a necessary strategy to keep in mind.

Firstly, consider your bio to be the easiest place to direct customers from your social media page to your website. So, make sure to include your website link when you are setting up your bio.

In addition to having this accessible means to drive website conversions, your bio should also be used to feature keywords and hashtags!

By including keywords, people who visit your page to potentially follow and learn more about your business will have a clear understanding of what you are all about.

Whether you run a retail store with children’s clothing and toys or an auto repair shop, including simple keywords that represent what you do is essential!

This also goes for including hashtags in your bio. When your hashtags are clear, concise and reasonably popular, they can attract more attention to your page.

Are you curious about which hashtags generate the most popularity for your business? Make sure to use this website to help you determine if your potential hashtags will bring traffic to your Instagram profile.

Final thoughts

Just like with your other social media platforms, Instagram can be strategized and optimized in ways that can bring more attention to your page and, ultimately, your local business!

No more guessing what can attract social media users to your profile when you have these simple tips at your reference.

To learn more about optimizing your pages on other platforms, check out our other blogs:

  • Follow These 6 Tips to Optimize Your Facebook Page
  • How to Optimize Your Business Twitter Page
  • How to Optimize Your LinkedIn Business Page
Anne Karasarides

Anne Karasarides, Content Marketing Specialist

Social Media

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Fill in the alt text Read More Social Media Here Are the Top Mistakes Your Business is Making on Instagram
Business_Needs_Social_Media_Strategy Read More Social Media This is Why Your Business Needs a Social Media Strategy
6 Social Media Marketing Techniques for Your Funeral Home Read More Industry Specific 6 Social Media Marketing Techniques for Your Funeral Home

LEARN MORE

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2021 - RevLocal, All Rights Reserved.

FAQs Resources
Privacy Policy Careers
Terms of Service Services
RevLocal Partner RevLocal Partner RevLocal Partner RevLocal Partner

We help businesses maximize their online presence with a personalized approach to digital marketing.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2021 - RevLocal, All Rights Reserved.