Understanding Facebook’s Algorithm for Businesses

Facebook announced that it's planning on changing its algorithm...again. So, what does this mean for your business?

Mark Zuckerberg wants to make our Facebook newsfeeds more personal so that we see more posts from our family and friends. Unfortunately, he's also made it clear that this update will likely reduce the reach of posts from local businesses and brands.

In this video, one of our Lead Digital Marketing Strategists, Lindsay Pridham, will explain the algorithm change, as well as show you how we can keep your posts in your followers’ newsfeed.

Watch our video or read our tips below to learn how to stay ahead of the curve and get past the algorithm change when it goes live.

And, if you need any additional help, we've recently announced our new social media plan that will help your business work with the algorithm change, not against it.

What do you get with our new social media plan?

• Three custom posts per week with text or graphics for Facebook, Twitter, Instagram and LinkedIn
• Up to two sponsored Facebook posts each month to reach even more customers
• A unique brand profile that matches your business's goals and voice

Or, if you want to learn more about social media marketing, or marketing on Facebook, check out these resources:

• How to Get More Facebook Followers and Improve Engagement
• 3 Myths About Boosting Facebook Posts
• It's Time to Stop Making These 5 Facebook Mistakes